Shoppers in the U.K. can pick up the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max for less today. At roughly 5% off for all handsets, the price drops aren’t huge, but this is one of the few discounts Apple’s flagship range has seen since they were launched in September.

A new report claims that Apple's expected iPhone SE 4 will remain the lowest-cost model, but its price could rise anywhere up to $500.

Shoppers in China are getting rare discounts on iPhones as Apple faces growing competition from local brands. The four-day promotion, which starts this Saturday (4 January), includes discounts of as much as 500 yuan ($68.50, £55.30) on some of the US technology giant's newest handsets.

Apple is offering rare discounts of up to 500 yuan on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.

Screenshot from Apple China's official website regarding the new year promotion event, which runs from Saturday to Tuesday, offering discounts of up to 800 yuan ($110). Photo: App

Amid increased competition in the smartphone market, Apple is offering customers in China a rare discount on its latest phones ahead of the Chinese New Year. iPhone 16 Pro models will cost 500 Chinese yuan,

Apple is giving customers 500 Chinese yuan ($68.50) off of the iPhone 16 Pro or iPhone 16 Pro Max and 400 yuan off the iPhone 16 or iPhone 16 Plus. For a long time Apple has resisted offering discount through its own retail channels but more recently has done so,

Apple offers discounts on iPhones in China to counter competition from Huawei amid economic challenges and declining market share.

Apple has announced discounts of up to 500 yuan ($68.50) on its iPhone models in China, marking a rare move to maintain its foothold in the world’s largest smartphone market. The promotion, spanning January 4 to 7,