It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of athletes.

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with Adidas.

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

The Adidas Fear of God Athletics Trainer launches Friday, Jan 31. The “Night Brown/Sesame” pair will be available from adidas.com, the Confirmed app and select Adidas stores worldwide. Meanwhile, the ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Seventeen-year-old infielder Ethan Holliday of S High School has signed with Adidas as its first baseball NIL athlete. The son of former MLB All-Star Matt Holliday, the Pioneer senior is committed to ...

"Signing with adidas was a no-brainer," Ethan Holliday said in a statement. "Seeing my brother sign with Adidas as a young player was special for our family, so to now have this o ...

The Athletics Trainer in Night Brown will be available for $250 in adult sizes on January 31 exclusively on the CONFIRMED app, adidas.com and select adidas stores globally.