During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Adidas has unveiled the official match ball of the 2025 Club World Cup. The design is distinctly American, with FIFA saying ...

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

Adidas has revealed the official match ball for the 2024/25 Uefa Champions League knockout phase. Appearing on-pitch from ...

A new commercial from Adidas shows Patrick Mahomes receiving best wishes in Super Bowl LIX from sports stars and his family.

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...