It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

The classic sound of the ice cream truck instantly alerts kids to beg their parents to hand over cash for an icy tasty treat.

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

"Hamilton" fans will see a few familiar faces in "In The Heights," including Christopher Jackson who shows up as Mister Softee in two brief but memorable scenes. In the movie adaptation ...

Blue Bunny (Sections 125, 318) : Ice cream is available a variety of flavors. Mister Softee (Sections 110, 125, 205, 224, 305, 318, Bleachers): Soft serve is offered in three options: vanilla ...