Melania Trump announced Sunday that her new crypto meme was available to be purchased, just days after President-elect Trump announced the release of his own cryptocurrency.

Incoming first lady Melania Trump has launched a cryptocurrency on the eve of her husband's inauguration as US president. The announcement comes a day after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.

Despite being critical of cryptocurrency in his first term, President Trump and his family have come full circle. He is now a champion of the decentralised currency, with crypto-enthusiasts betting he will help the industry once he is in power.