A federal holiday is coming up on Thursday to commemorate the end of slavery in the United States. Juneteenth, first declared a federal holiday in 2021, has a history stretching back to Civil War-era America but rose in popularity in the months after the 2020 racial justice protests across the nation.

As one critic asked, has Juneteenth devolved ‘into an exploitative and profit-driven enterprise for companies that disregard the true significance of this day to the Black community?’