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The Future of Food Media and Content Commerce With Food52 CEO Erika Ayers Badan
Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for ...
Meesho's bet on content commerce yielded 14.5 million purchases in 2024 as creator economy delivers
Given the 175 million transacting users on Meesho’s platform in 2024, the content commerce route has resulted in a little ...
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Meesho launches content commerce platform Creator Club
The platform, Creator Club, will enable content creators directly collaborate with sellers on Meesho and monetise their ...
How Marketplaces Rule Product Search—And What Brands Can Do To Adapt
Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...
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Most brands have social commerce strategy, but little community management
A third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping ...
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Meesho launches creator marketplace; sees 14.5 mn paying users in 2024
E-commerce firm Meesho has launched shopping by launching creator marketplaces as part of its broader content commerce initiative. Between January and December 2024, Meesho’s content commerce ...