In its latest earnings report, Meta announced $39.8 billion in advertising revenue over the last quarter, accounting for 97 percent of its total income. During the earnings call, Meta’s CFO, Susan Li, noted that the company does not anticipate Threads becoming a “meaningful driver” of revenue by 2025.

Meta execs have acknowledged that ads are coming to its newest social network. "We definitely plan to bring ads to Threads," Instagram Head Adam Mosseri, who also oversees Threads, said in April. "At the end of the day, we're a business, and Threads needs ...

Meta could bring ads to Threads as soon as next year, according to a report from The Information. As part of its plan, Threads will reportedly allow a small number of advertisers to make and publish ads in January.